Welcome to The FISH! Philosophy

What is FISH! and The FISH! Philosophy?

If you're looking to change or revitalize the culture in your organization, energize your team, deliver remarkable customer service and increase employee retention, you've come to the right place.

The FISH! Video
The FISH! video was inspired by a business that is world-famous for its incredible energy and commitment to service—the Pike Place Fish Market in Seattle. When you visit Pike Place Fish, you will see people who are passionate about their work, dedicated to serving others, and having a great time while they do it!

Organizations around the world are using FISH! to improve issues in leadership, teamwork, attitude, quality, customer service, employee retention, creativity, change – and every other area involving human interaction.

explores the tremendous synergy that can result when people are committed to their jobs and team members. It reframes the way work is viewed and shows a real-world example of what it means to be creatively engaged in the work experience.

The FISH! Philosophy

The FISH! Philosophy teaches four simple skills that anyone can use to achieve team and personal excellence. It brings people together to accomplish any goal. It's a way to build stronger relationships that equip you to face challenges more effectively.

The FISH! Philosophy has helped millions of people worldwide to improve their organizational culture, increase performance and to bring more teamwork, enthusiasm and positive attitudes to their work, school and life.

FISH! Options

FISH! is available in a variety of options, each one tailored to specific needs.


FISH! Options:

FISH! Video (18 min. DVD English or French)


FISH! Complete Pack


FISH! Culture Pack


FISH! Trainer Tools Pack


FISH! Culture Training Pack


On-Demand Stream - 1-Year License with Unlimited Users


Other Resources:

The FISH! DVD is available in English, French, Spanish, and fifteen
other languages.

Streaming/Digital Packages are also available.


We offer a family of FISH! products and services to respond to your organization's unique needs.
Call one of our expert FISH! consultants at 1-800-561-4300 for assistance in finding the right fit for you.


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